After reading the post Another Haredi-Kiruv Success Story on the www.kvetcher.net blog. two thoughts came to mind about the differences between a company and kiruv (orthodox outreach).
1) A company does whatever it can to guarantee the reliability of its product. There are no guarantees in religion, but that's not exactly the first thing a kiruv worker would say to a potential new adherent, if the kiruv worker says it at all.
2) companies sometimes say that if their product does not work out for you, get your money back and don't worry about using it anymore. In kiruv, noone will ever admit to the possibility that orthodoxy won't work out for the new adherent. No disclaimer that 'after a certain amount of trying you find out that orthodoxy is not for you, don't worry about it.' Kiruv wants your soul, period.
Kiruv organizations were to be more honest about their product (which is religion) if they had a disclaimer like "Religion does not provide guarantees. If you feel orthodoxy is not for you, don't worry about it."
Any chance of that happening? None that I can see.
